Josh Gordon is the Managing Director and Head of Distribution and Partnerships at Chintai, a pioneering company in the blockchain and real-world asset tokenization space. With over a decade of experience in real estate and financial services, Gordon brings a wealth of knowledge to his role at Chintai. He initially invested in the company during its seed round in 2021 before taking on a leadership position. Prior to Chintai, Gordon co-founded Chimera Wealth RIA and held executive roles in the mortgage industry, including Vice President positions at CrossCountry Mortgage and Chimera Wealth. His expertise in building key relationships and growing businesses has been instrumental in Chintai's development of innovative tokenization solutions for sustainable finance and ESG investing.
Could you share your background and how you came to Chintai?
My career began in traditional finance in 2012, primarily in lending, where I eventually established my own franchise.
During the COVID pandemic, I launched a wealth advisory firm, guiding clients on real estate and investment strategies. Through this advisory role, I became involved with Chintai as an investor.
I saw substantial opportunities in asset tokenisation — placing real-world assets (RWAs) like real estate or private equity onto the blockchain to increase accessibility.
The Chintai team had strong technology but required support on the business development and regulatory side, which became my focus.
Chintai emphasises RWAs — how do you approach tokenisation, and what asset types are you handling?
We’re committed to providing a full-stack solution for asset tokenisation including issuance, custody, secondary trading, and compliance.
While real estate is a major focus, our platform can manage diverse asset classes, including commercial buildings, data centres, infrastructure such as water treatment plants, art and gold funds, private equity, and venture investments.
The key is offering a white-label solution, allowing clients to onboard quickly without worrying about the technical heavy-lifting.
We handle compliance, KYC, and regulatory filings such as Reg D, Reg CF, and Reg A, facilitating tokenisation and making it accessible to accredited investors.
There’s an ongoing discussion about public versus private blockchains for tokenisation — what’s your perspective?
Currently, regulators typically require certain controls, like transaction reversibility and strict KYC, which public blockchains do not always support.
Often, obtaining necessary regulatory licences involves using permissioned networks that satisfy compliance requirements.
However, we already bridge our token, CHEX, to Ethereum, Base, Solana, and BNB. Fully decentralising the tokenisation of RWAs remains challenging due to regulatory constraints.
We’re open to eventually adopting a fully public blockchain model once clearer regulatory frameworks emerge.
As both technology and regulations develop, increased interoperability and potential decentralisation will become more feasible.
Could you explain the role of the CHEX token within the Chintai ecosystem?
CHEX was launched back in 2019 with a fair distribution model. We’ve always kept it straightforward: the token powers transaction fees under the hood, similar to how Ether works on Ethereum.
For users, especially traditional investors, this mechanism remains hidden — they aren’t required to manage wallets or gas fees
Additionally, staking CHEX offers rewards linked to network growth, and we actively buy back tokens from the market using generated revenue to maintain stable supply dynamics.
Our goal is to integrate beneficial aspects of web3 into a more conventional, user-friendly experience.
How do you expect the regulatory environment for RWAs to evolve, and what’s next for Chintai?
Regulatory clarity, particularly in the US, is gradually improving. We’ve adopted a cautious approach, aligning our offerings with traditional securities regulations and thorough KYC procedures.
Looking ahead, we anticipate major financial institutions like Goldman Sachs or JPMorgan entering the tokenisation space.
Given the market’s potential, our focus remains on providing an accessible, turnkey platform for mid-tier asset managers.
We’re planning another equity funding round to enhance our licensing, expand our team from about 40 to potentially 100 staff members, and refine our software offerings.
Ultimately, we see ourselves at the forefront of bringing real-world assets onchain in a way that’s fully compliant, user-friendly, and scalable.
About Chintai
Chintai is a tokenisation platform designed to bring real-world assets on-chain through compliant, user-friendly solutions.
Its white-label service supports asset managers in efficiently tokenising diverse assets, including real estate, private equity, and infrastructure.
Combining traditional finance expertise with blockchain technology, Chintai aims to broaden investment accessibility for institutional and retail investors within today’s regulatory environment.